ASK YOURSELF THESE 4 QUESTIONS:
01 / What is your story?
Your brand story depicts an image of who you are and what you do.
02 / Who is your ideal customer?
Every business should be intensely focused on their prospective customers.
03 / What are your competitors doing?
Keeping an eye on your competitor’s strengths and weaknesses will help you identify gaps in your own business.
04 / What are your core values and attributes your brand should express?
This will affect your business’s communications, marketing decisions and importantly your customer relationships.