OUR CORE VALUES
Brand Strategy with the 3C’s
Brand Strategy combines your business’s goals and character to make it identifiable.
So how do you create a brand strategy that’s both marketable, competitive and will stand out from others in the same industry, by implementing ‘the 3C’s.’
Consistency
Having brand consistency ensures that your business is easily recognisable across all marketing touchpoints. This creates a more memorable, trusted and easily to recognise brand for both existing and potential customers.
Clarity
In order to gain customers that will be loyal to your brand no matter what, you first have to know how to attract those people. Knowing the ‘why’ of your business will not only guide the direction, but will also help create a connection and a sense of trust with your customers.
Understanding your target customer will give your business the opportunity to focus on their needs and build trust which will keep your customers coming back and referring your business to others.
Connection
Brand connection is your business’s voice and tone matter. It’s the human element that allows your business to connect to existing and potential customers on a more personal level. This helps to put a face to your brand and allows your customers to see the fun and natural side of your business.
WHO IS NIKKIN CREATIVE
Nikkin Creative is a Gold Coast boutique design studio specialising in delivering health and wellness, as well as home and lifestyle brands which are distinctive and tells your unique story that resonates with your customers.
MEET THE FOUNDER & DESIGNER
Hi there, I’m Nicole
I’m a brand identity designer with more than eight years of experience in the brand development and design space. After graduating from University with a Bachelor in Visual Media, I set my sights on creating meaningful brands that value in working towards changing the lives of those around them.
What lights me up is seeing a business transform from an idea into a living, breathing brand.
Being a boutique size studio I’m able to collaborate with you on a more personal level, paying attention to every stage, from concept to completion. Whether it’s a new business starting up or an already established business that needs a new angle, my passion is creating that connection with your existing and potential customers.
Interested in starting a project?
CREATIVE PROCESS
01
Onboarding
We have a project tracker and client portal that you will be onboarded to. This holds all important information like project information, invoices, presentation uploads and allows us to communicate with you in one place.
02
Creative Direction
Through research, strategy and problem solving we will put together a creative direction presentation which will include mood board directions for you to choose from. This stage is really going to help us figure out a logo design direction that attracts your target audience.
03
Brand Design
Ready to see the vision and idea to come to life? We will work hard on developing design concepts that captivate your target audience, get competitors talking and represent your business perfectly. Through strategy led design, one branding concept will be created.
04
Revisions
We know that sometimes it’s not as easy as nailing the design first time. That’s why we include a set of revisions within our packages that allow for changes. Putting your mind at rest and allowing us to create your perfect vision.
05
Social Media
Once the branding has been approved, we can implement this onto social media templates. These are things like profile pictures, cover picture options, post and story templates, and instagram highlight covers
06
Offboarding
Once the project has been signed off and you’re feeling excited about your new branding, all files will be packaged up and the Brand Guidelines Document will be created. This is an in-depth guide on how to successfully use your brand identity and assets.
