Focusing on strengthening your business’s customer perception is a sure-fire way to take your business to the next level. Below are 4 questions to help increase your customer perception.
Why customer perception matters
Customer perception refers to the customer’s opinion of your business or products. It summaries how customers feel about your brand including every direct or indirect experience they’ve had with your company. A 2020 consumer culture report found that 71% of consumers prefer buying from brands that align with their values. So increasing your customer perception will help the customer’s journey continue to evolve, having a strong product or service isn’t enough of a reason to buy something anymore. Asking these 4 questions can help increase customer perception.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
01 / What is your brand’s story?
Brand storytelling is gaining momentum in the marketing world. It’s a valuable asset for growing your business’s prospective customers. Your brand story depicts an image of who you are and what you do. Your customers don’t want to just buy a product or service, they want to buy an experience. Stories evoke experience and emotions from your customer, which propels them towards the purchase.
02 / Who is your ideal customer?
Every business should be intensely focused on their prospective customers. Having the ability to find a customer, sell your product or service to that customer, and satisfy them so that they will buy from you again should be your business’s central focus. Here are 6 tips to help you identify the very best customers for your product or service.
– Define your product or service from the customer’s point of view.
– Define your customer’s profile/persona.
– Determine the benefits your customer is seeking in buying your product or service.
– Determine the location of your primary customer.
– Determine when exactly your customer buys your product or service.
– Determine your customer’s buying method.
03 / What are my competitors doing?
Keeping an eye on your competitor’s strengths and weaknesses will help you identify gaps in your own business. This will provide helpful insights into knowing how to improve your own business’s performance.
What you can learn from your competitors. Learning from the failures and successes of your competitors gives you a better idea on how to run and maintain your business. If your competitors are doing something better than you, you need to respond by improving customer service, assessing your prices and updating your products, changing the way you market yourself or updating the content on your website.
What your competitors doing worse than you. Exploit the gaps you’ve identified from your competitors, these can range from their product and service range, marketing or distribution or the way they recruit and retain employees.
04 / What are your core values and attributes your brand should express?
When creating your brand, you’ll want to identify the core values and attributes you want your brand to express. The reason behind this is that the values and qualities you choose represent your business and the truths it stands for, which will affect your business’s communications, marketing decisions and importantly your customer relationships.