OVERVIEW
The Chuck Wagon is a food truck that brings the spirit of the old west to life. Specialising in hearty, meat based texas barbecue inspired dishes, it serves as a modern day tribute to the chuck wagons of the frontier. With bold flavours and a rustic aesthetic, The Chuck Wagon aims to stand out in the competitive food truck market while delivering an authentic western dining experience.
The Chuck Wagon brand archetype is a explorer and the everyman.
SCOPE
Logo
Print
Social Media
Vehicle Signage
Website
INDUSTRY
Street Food
PERSONALITY
Rustic
Authentic
Bold
