OVERVIEW
Tierra Viva is an annual summit hosted by Don Santiago Ortega a agave farmer in the agave highlands of Mexico. The summit celebrates sustainable farming practices while preserving the heritage of blue agave cultivation.
Tierra Viva brand archetype is the caregiver, sage and tthe everyman.
SCOPE
Logo
Print
Signage
Social Media
Digital
INDUSTRY
Agriculture and sustainable farming
PERSONALITY
Grounded
Nurturing
Knowledge
Authentic
